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CHEVROLET FOR 1953 Sales Selection Book - engineering. Please be patient, we have included 9 photos for your viewing. rare item. titled CHEVROLET FOR 1953. Engineered to give you the finest performance at lowest cost. Spiral bound. stiff cardboard covers are color illustrated. measures approx. 10" tall by 12.25" wide. 52 pages, not counting the covers. lot of color photos and drawings. page titles include things like: Engineering Leadership; Production Leadership; Strength - Safety - Durability; Steel Welded to Steel surround you - Protects You; Fisher Body Extras; 9 Steps to Chevrolet's beautiful durable finish. and then the GOOD STUFF comes. Presenting Chevrolet's Great New Automatic Power Team. BLUE FLAME ENGINE with 8 pages of full color overlay transparencies! fantastic stuff. then there are 6 pages of full color transparent overlays of the NEW POWERGLIDE AUTOMATIC TRANSMISSION FOR 1953. there are also 4 pages of the color overlay transparencies for the 1953 CHEVROLET CHASSIS. besides all the above; there are many more pages of color artwork discussing ALL the features and benefits of buying the new 1953 Chevrolet. There is also a page with all the interior and exterior dimensions of the sedans; coupes and station wagons. an absolutely WONDERFUL example of salesmanship! Interior is tight and clean with minor wear from previous reading. The transparencies are MINT. no flaws. The original salesman wrote "HANDS OFF" in the upper right corner of the inside front cover! The cover shows normal age wear; nothing awful. Name printed on cover. On the back cover it reads: CHEVROLET. First in ENGINEERING! First in FEATURES! First in VALUE! an extremely scarce and desireable book. overall in very good plus to excellent or nicer condition. 219.00
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